“Design that is only about appearances, or margins, or offerings and market segments, and not about real people—their needs, abilities, desires, emotions, and so on—that’s the design that is the problem.”

Designing for the Greater Good
by Peleg Top and Jonathan Cleveland

“This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.”

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The Activist Cookbook: Creative Actions for a Fair Economy
Andrew Boyd

Act Like Nothing’s Wrong, The Montage Art of Winston Smith

Winston Smith

Affluenza—The All-consuming Epidemic
John de Graaf, David Wann, Thomas N. Naylor

An Ethnography Primer
AIGA and Cheskin

Angry Graphics: Protest Posters of the Reagan/Bush Era
Karrie Jacobs, Steven Heller

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Joe Earle

The Art of Looking Sideways
Alan Fletcher

b space Barnbrook Bible:
The Graphic Design of Jonathan Barnbrook

Jonathan Barnbrook, Kalle Lasn

Be Bold: Create a Career with Impact
Cheryl L. Dorsey, Lara Galinsky

The Better World Handbook
Ellis Jones, Ross Haenfler, Brett Johnson

Beyond Trend:
How to Innovate in an Over-designed World

Matt Mattus

The Big Book of Green Design
Suzanna Stephens, and Anthony Stephens

Blink: The Power of Thinking Without Thinking
Malcolm Gladwell

Both Sides of PeaceIsraeli and Palestinian Political Poster Art
Dana Bartelt and Others

Branded: the Buying and Selling of Teenagers

Alissa Quart

Branding for Nonprofits

DK Holland

Brand Spirit: How Cause Related Marketing Builds Brands

Hamish Pringle, Marjorie Thompson

Bright Minds, Beautiful Ideas
Ed Annink, Ineke Schwartz

Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization
Andrew Crane, Dirk Matten


Cause for Concern: Results-Oriented Cause Marketing
Stephen M. Adler

Catalogue of Strategies
Mieke Gerritzen, Geert Lovink, Max Bruinsma

Cause Marketing—Build your image and bottom line through socially responsible partnerships, programs, and events.
Joe Marconi

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits
Jocelyne Daw

Citizen Designer: Perspectives on Design Responsibility
Steven Heller, Veronique Vienne

Clean New WorldCulture, Politics and Graphic Design
Maud Lavin

Community at Work: Creating and Celebrating Community in Organizational Life
Patricia K. Felkins

The Complete Guide to Eco-Friendly Design
Poppy Evans

Confessions of the Guerrilla Girls
Guerrilla Girls

Conscientious Objectives: Designing for an Ethical Message
John Cranmer, Yolanda Zappaterra

Consuming Kids: The Hostile Takeover of Childhood
Susan Linn

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler, Nancy Lee

Cradle to Cradle—Remaking the Way We Make Things
William McDonough, Michael Braungart

Creativity, Inc
Jeff Mauzy, Rick Harriman

Creative Education
Vincent Nolan

Creativity in Education and Learning: A Guide for Teachers and Educators
A.J. Cropley

Culture Jam
Kalle Lasn


Deadly Persuasion: Why Women And Girls Must Fight The Addictive Power Of Advertising
Jean Kilbourne

Design Anarchy
Kalle Lasn

Design for Communication: Conceptual Graphic Design Basics
Elizabeth Resnick

Design for Learning: Joined Up Design for Schools
Tom Bentley, Ciara Fairley, Shelagh Wright

Design for Human Scale
Victor Papanek

Design for Society
Nigel Whiteley

Design for the Environment
Dorothy Mackenzie

Design for the Greater Good
Peleg Top, Jonathan Cleveland

Design for the Real World
Victor Papanek

Design Issues: How Graphic Design Informs Society
DK Holland

Design is the Problem
Nathan Shedroff

Design Like You Give a Damn
Edited by Architecture for Humanity

The Design of Dissent
Milton Glaser, Mirko Ilic

Design Research: Methods and Perspectives
Brenda Laurel

Design Revolution: 100 Products that Empower People
Brenda Laurel

Design Studies: Theory and Research in Graphic Design
Emily Pilloton

Designing Sustainable Packaging
Scott Boylston

Design Without Boundaries:
Visual Communication in Transition

Rick Poynor

Design Writing Research
Ellen Lupton, J.Abbott Miller

Do Good Design
David B. Berman



EDGE: Ethics of a Designer in a Global Economy
EDGE Class, University of Illinois
Professors Eric Benson, John Jennings

The Education of a Graphic Designer
Steven Heller

Eternally Yours: Time in Design
Brian Eno, John Thackara

Ethics in Social Marketing
Alan Andreasen

Extra Spatial
Colin Burns, Fred Dust


Flatland: A Romance of Many Dimensions by A. Square
Edwin Abbott, Alan P. Lightman

Fostering Sustainable Behavior
Doug McKenzie-Mohr, William Smith



Good: An Introduction to Ethics in Graphic Design
Lucienne Roberts

Graphic Agitation, Social and Political Graphics Since the Sixties
Liz McQuiston

Gone Tomorrow: The Hidden Life of Garbage
Heather Rogers

Green Graphic Design
Brian Dougherty

Guerrilla Advertising: Unconventional Brand Communication
Ty Montague



How to be a Graphic Designer without Losing Your Soul
Adrian Shaughnessy

How to Change the World
David Bornstein

How We Can Save the Planet
Mayer Hillman


The Ice Palace That Melted Away
Bill Stumpf

Ideo: Masters of Innovation
Jeremy Myerson

The Innovative Individual
Michel Syrett, Jean Lammiman

The Interventionists: Users’ Manual for the Creative Disruption of Everyday Life
Nato Thompson, Gregory Sholette

In the Bubble: Designing in a Complex World
John Thackara



Joined Up Design for Schools
John Sorrell, Frances Sorrell

The Jossey-Bass Guide to Strategic Communications for Nonprofits
Kathy Bonk, Henry Griggs, Emily Tynes


Left to Right: The Cultural Shift from Words to Pictures
David Crow

Less + More: Droog Design in Context
Renny Ramakers

Life Style
Bruce Mau

Looking Closer: Critical Writings on Graphic Design
Books 1 through 5

Michael Bierut et al.


Made In America
Bill Bryson

Making Money While Making a Difference: How to Profit with a Nonprofit Partner
Richard Steckel

Massive Change
Bruce Mau

Daniel Miller

The Meaning of the 21st Century:
A Vital Blueprint for Ensuring Our Future

James Martin

Memphis: Research, Experiences,
Failures and Successes of New Design

Barbara Radice



Natural Capitalism: Creating the Next Industrial Revolution
Paul Hawken, Amory Lovins, L. Hunter Lovins

No Logo
Naome Klein

No More Rules: Graphic Design and Postmodernism
Rick Poynor



Obey the Giant: Life in the Image World
Rick Poynor

Organizing for Social Change: Midwest Academy: Manual for Activists
Kimberley A. Bobo, Steve Max, Kim Bobo, Jackie Kendall



Packaging Sustainability
Wendy Jedlicka

Paper of Plastic
Daniel Imhoff

Paris '68—Graffiti, Posters , Newspapers & Poems of the events of May 1968
Marc Rohan

The Posters of Glasnost and Perestroika
Victor Litvinov

Print and Production Finishes for Sustainable Design
Edward Denison



The Semantic Turn
Klaus Krippendorff

September Commando, Gestures of Futility and Frustration

John Yates

Social & Cultural Anthropology: A very short introduction
John Mopnaghan, Peter Just

Social Marketing, Improving the Quality of Life
Philip Kotler, Ned Roberto, Nancy Lee

Strategic Marketing for Nonprofit Organizations
Philip Kotler, Alan Andreasen

StuffThe Secret Life of Everyday Things
John C. Ryan, Alan Thin Darning

Aaris Sherin

Sustainable Graphic Design
Wendy Jedlicka

The Swastika: Symbol Beyond Redemption?
Steven Heller



Things That Ive Learned in my Life so Far
Stephan Seigmeister

Tibor Kalman: Perverse Optimist
Peter Hal, Michael Bierut

Tomorrow Now: Envisioning the Next 50 Years
Bruce Sterling

The Total Beauty of Sustainable Products
Edwin Datschefski

Trust or Consequences
Al Golin

The Twilight of American Culture
Morris Berman



Visualizing Information for Advocacy: An Introductory to Information Design
John Emerson, Principal at Apperceptive LLC

Visual Intelligence: How We Create What We See
Donald D. Hoffman

Visual Research: An Introduction to Research Methodologies in Graphic Design
Ian Noble, Russell Bestley, Ava Academia


Ways of Seeing
John Berger

A Whole New Mind:
Why Right-Brainers Will Rule the Future

Daniel H. Pink

Women of Design
Armin Vit and Bryony Gomez-Palacio

Worldchanging: A User's Guide for the 21st Century
Alex Steffen

The World Without Us
Alan Weisman


If you are aware of a book that would be useful to educators wanting to incorporate social responsibility into their Visual Communications coursework, please let us know.

last update: 01.14